Maximizing your personal brand for business success
As a small business owner you are your brand.
When building your company brand story look fi rst to what YOU stand for in the hearts and minds of those you interact with.
How you think, process information, and make choices
How you write and speak, both formally and informally
Describes you as a person, not as a role
Communicate unity between what you stand for and how you act day-to-day
Can be either points of parity or points of diff erence versus your peers and competition
Can become reasons to believe the equity is true -your experience and proof behind your value
BUILD YOUR UNIQUE FLEET BRAND
Building a brand depends on two critical areas:
1. level of service you give customers
2. The service portfolio you obtain for customer support
Why your business needs a website
A professional website let’s you outline the key qualities & benefi ts your brand off ers.
Building a brand that is memorable means you can tell your unique story, and share what
you off er, and no one else is off ering.
More credibility and professionalism
Websites provide a sense of credibility and further establishes your brand as a professional
service. Having a website gives you the opportunity to build a long-lasting online relationship with your clients. Giving them the reassurance they need to trust your brand
Cost eff ective marketing
Your website is working while you’re asleep, on vacation, and when life gets busy. This
means your website is always marketing your products and services even when you can’t